You can’t improve what you don’t measure. Analytics helps businesses understand where Website Traffic from and how to optimize it.
Key Metrics to Track
- Sessions & Pageviews
- Bounce Rate
- Average Session Duration
- Traffic Sources
- Conversion Rate
Tools for Analytics
- Google Analytics (free and powerful).
- SEMrush & Ahrefs (SEO-focused).
- Hotjar (behavior tracking).
How to Use Analytics for Growth
- Identify top-performing pages.
- Track drop-off points in sales funnels.
- Optimize content for keywords driving traffic.
Conclusion: Data-driven decisions turn website traffic into business success